Powered by Mendix · Edition #12 · Manufacturing
Hortilux: manufacturer or software house?
A horticultural-lighting maker built a subscription product with predictive maintenance on Mendix and doubled its margin, turning hardware into a service.
The challenge
Selling hardware alone meant low margins and one-off transactions. The market expected digital services and data, not just a product on a shelf.
What Mendix did
The Hortisense platform was built on Mendix: a subscription model with predictive maintenance. Hortilux started selling the outcome, not just hardware, doubling its margin.
Results
What it means for your business
Manufacturers can move from selling hardware to digital services and data. Mendix lets you quickly build a product platform with IoT and prediction, opening new, higher margins.
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